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Download: Digital Marketing Essentials & Advanced Techniques Course Outline [PDF]

The “Digital Marketing Essentials” course offers a comprehensive foundation in digital marketing strategies, covering crucial areas such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, and effective use of social media platforms. It is designed for individuals looking to grasp the core concepts of digital marketing and apply them in real-world scenarios. On the other hand, the “Advanced Digital Marketing Techniques” course delves deeper, focusing on analytics, crafting and managing digital campaigns, and mastering the art of conversion optimization. This advanced course is tailored for those who wish to elevate their digital marketing skills and implement sophisticated strategies for better engagement and conversion.