Search Engine Optimization Applications

 

Introduction
 
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This guide will explain the basic steps of how to get your site to show up higher in the search results of major search engines, preferably within the first page of listings. To be effective, your campaign should focus on getting visibility for the specific terms that most closely relate to your work.
 
Course Outline
  • Introduction to SEO
  • SEO Facts and Figures
  • Search Engine Fundamentals
  • SEO - Positive Factors
  • SEO Negative Factors
  • On Site Optimization
  • Off Site Optimization
  • SEO Requirements Gathering
  • SEO Requirements Gathering (cont)
  • Keyword Research
  • SEO Copy Writing
  • SEO Integration
  • Search Engine and Directory Submission
  • Search Engine Spam
Audience
  • Software Developer, Web Developers and Database Programmers
  • Software Analysts, Designers and Software Team Leads
  • Any other person willing to learn software development using .NET 
Training Methodology
  • Lectures & Demos by industry experts
  • Project Driven Hands-On approach
  • Focus on latest tools, technologies & industry practices
  • Projects, assignments & quizzes for student’s evaluation
Prerequisite
 
Good understanding of any programming language such as C++, VB, Java etc. and basic understanding of database programming and HTML, CSS and JavaScript is required.
 
Course Material
  • Specially compiled reading material on latest version of .NET
  • Class demos/presentations in electronic format
  • Source code of the demo project for windows and web
Course Duration
 
Duration: 7 Lectures (2 hours a week)

 
Project
 
Participants   of   the   course   will   work on the SEO of E-commerce websites.
 
Certification
  • Certificate of participation by STL
 


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